


A Strategic Communications Firm
About Us

The DUX Group takes its name from the Latin word “dux,” meaning “leader,” reflecting its mission to lead strategic influence in public affairs. The DUX Group specializes in executive messaging, advocacy, digital strategies, and paid media.
With deep expertise and a sharp understanding of the evolving media landscape, The DUX Group helps clients navigate complex challenges, amplify their message, and engage key stakeholders.
By combining experience, innovation, and adaptability, The DUX Group leads by delivering high-impact communications strategies that shape public discourse and drive measurable results.
Services

Advocacy & Public Affairs
Developing strategies to influence policy, engage stakeholders and shape public opinion.

Executive Messaging & Thought Leadership
Crafting compelling narratives, speeches, and op-eds to position executives as industry leaders.

Digital Strategy & Content Creation
Designing and executing digital campaigns, including social media strategy, video production, and targeted messaging.

Paid Media & Advertising
Leveraging digital and traditional advertising to amplify key messages and drive engagement.

Crisis Communications & Reputation Management
Navigating high-stakes situations with rapid response strategies to protect and enhance brand reputation.

Stakeholder Engagement & Coalition Building
Connecting organizations with key influencers, partners, and policymakers to drive impact.
Founder

Amos Snead
Amos Snead is an entrepreneur at the center of communications, media, and politics, with more than two decades of experience shaping strategy in Washington, DC. A former senior staffer in House leadership, he developed a deep understanding of public affairs, policy, and high-stakes messaging, helping leaders navigate complex challenges and drive national conversations.
As the Chairman Emeritus of the National Press Foundation (NPF) and co-author of Climbing the Hill: How to Build a Career in Politics and Make a Difference, Amos has built a career at the intersection of influence and impact. His expertise spans executive messaging, advocacy, digital strategy, and crisis communications, positioning him as a trusted advisor to leaders in government, business, and the media.
Amos has also made frequent appearances as a commentator on Fox News, ABC News, and MSNBC, offering insights on the evolving communications landscape. Originally from Alabama, today he lives on Capitol Hill with his family.
Contact
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